Product Direction meets Revenue

The product direction we provide as product leaders doesn’t exist in a vacuum—it is only a means to an end. While it is important to focus your product and development efforts, it is only helping the business if you find, convince, and retain paying users or customers. But how do you connect your product direction to the activities of your commercial teams and to the big picture of your organisation?

I’ve put my thoughts on this topic into a guest post for the Decision Stack, Martin Eriksson’s blog about this mental model. As a long time fan of the Decision Stack I feel honoured about this opportunity.